KHL 3x3: a fresh look on hockey

The 3×3 Championship is a new international tournament conducted under the authority of the KHL. This format is primarily aimed at a young audience that appreciates concentrated emotions. Undersized hockey rink and short playing time make the game more dynamic and entertaining.

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Logo

The sign is based on two triples directed at each other. The counterform of the logo forms the symbol of confrontation, X, which repeats and becomes a fundamental element of shaping.

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Divisions

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The first season of the tournament features two divisions named after the main sponsors. Unique logos have been developed for each of them. The main element is the sponsor’s name, made in the corporate color: red for Fonbet and orange for Winline.

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Colors

The colors of the partners — red and orange — are dominant in the visual style. An additional palette includes black, gray, and white which are used in smaller proportions.

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SMM

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The key graphic element is a pattern with a grid gradient, emphasizing the confrontation of the red and orange divisions. It consists of two layers: a light upper layer and a dark lower layer. If necessary the layouts can be supplemented with animation. All entities are built using the corporate angles and distinctive features of the logo. The adaptive X-shaped layouts can contract and stretch to create different compositions.

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Broadcast Graphics

An on-air graphics was developed for the broadcasts: score and timer plates, compositions, titles and other elements. All the layouts use a branded X-shape. In some elements of motion graphics, the lagging motion trace effect is applied. This technique reinforces the idea of a repeating X shape from the logo and emphasizes the corporate identity through the vivid use of colors.

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